Introduced in 2002 by the Lower East Side Business Improvement District (BID), Go East! is an award-winning program created to drive shoppers to explore our eclectic shops and restaurants. The smartly designed brochure offers card-holders exclusive savings at over 100 of the area’s businesses.                               

The brochure lists compelling discounts offered by each participant along with editorial representations of each business.  Customers present a pull-out Go East! card to obtain their discount.  

• Offers and discounts propel shoppers to your stores.

• Merchant honors discount, tracks customer information and usage.

• Customer saves receipts.

• Once the customer has spent $500 at participating local businesses, he or she submits eligible receipts at the BID office or by mail.

• Customer receives rewards package ($50 value) from the BID in gift certificates to various, participating Lower East Side businesses and restaurants.  **If you'd like to be a REWARDS business, please contact us today.**

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• Online (LowerEastSideNY.com)

• Advertising

• Ongoing public relations efforts

• Events

• Highly-trafficked, strategic locations, i.e.: LES visitor center, the Tenement Museum, brochure racks in hotels and universities, community organizations, your stores and more.

• Direct Mail

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